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7/27/23 – Issue 8.27 – Your weekly news on all things board. 

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Some big companies are making transformational moves right now. Google has a few, including co-founder Sergey Brin returning to the fold to work directly with the AI team on their latest technology. Gap named Mattel executive Richard Dickson, the force behind the recent Barbie revival, as its new CEO. And Goodyear is expanding its board under pressure from activist investor Elliot Management to kick off its own operational transformation.     

 

In other news, the SEC reveals rules on cybersecurity reporting; AI leaders create a watchdog forum; Elliot Management is back again, revealing a large stake in drugmaker Catalent; Pandemic-era executive pay cuts become a permanent strategy; and whither the Chief Diversity Officer?  

 

In the Spotlight

 

Google Co-Founder Returns to Help With AI Efforts
Sergey Brin works directly with the AI team  to advise on a more humanlike system named Gemini

 

“Sergey Brin attended a few meetings with Google concerning artificial intelligence, however, his activity at the company has recently increased. Brin has reportedly been working with Google's researchers in charge of developing its upcoming AI model, Gemini, per sources close to the matter. Brin relinquished all active roles with Google and its parent company Alphabet four years ago in 2019. However, Alphabet's current CEO, Sundar Pichai, is ‘excited’ and offering ‘encouragement’ to Brin and his newfound involvement with the company and its AI research.” YAHOO

 

Google Shakes Up Top Finance Role

Ruth Porat moves on from longtime post to become Alphabet’s president and chief investment officer

 

“Google is shaking up its top finance role as it shows signs of accelerating sales growth following a post-pandemic malaise. Google Chief Financial Officer Ruth Porat will become president and chief investment officer of parent company Alphabet, ending an eight-year run during which she helped pitch the company to Wall Street…The shake-up, announced following a quarter in which Alphabet exceeded almost all key analyst expectations, comes after a tough stretch for management. Alphabet announced the largest layoffs in company history in January, and some investors have pressed Porat to cut costs even further.” THE WALL STREET JOURNAL

 

Gap Hires Mattel Exec Responsible for the Barbie Revival as CEO

Company hopes that Richard Dickson can revitalize the brand 

 

“Gap announced Wednesday it’s poached a top Mattel executive to be its new CEO as the apparel giant seeks to reverse an ongoing sales slump and regain its relevancy in the fashion industry. Richard Dickson, president and chief operating officer at Mattel, was chosen as Gap’s top boss after a yearlong search that began last summer when former CEO Sonia Syngal left the company…During his tenure with Mattel, Dickson is credited with reviving the Barbie franchise and growing the toymaker’s other top brands, including Hot Wheels and Fisher-Price.” CNBC

 

Goodyear Tire to Expand Board in Settlement with Elliott

Elliott previously involved with board activism at  board seats at Twitter, Salesforce and eBay

 

“Goodyear Tire & Rubber Co said it would add three directors in agreement with Elliott Investment Management, months after the activist investor disclosed a stake and called for changes to strengthen the company's financial position. Elliott's investment announced in May made it one of Goodyear's biggest investors. The firm urged the company to refresh the board, sell its stores and conduct an operational review…On Tuesday, Goodyear said it would establish a strategic and operational review committee. The committee will be chaired by CEO Richard Kramer and will include two of the three new directors. The activist firm had proposed five new directors join the company's board.” REUTERS

 

From Boardspan this Week:

 

The Devil is in the Details: Building Strong Board Committees

Strong committees are elevating board performance. Here are the elements you need 

 

"Without strong standing committees – Audit, Compensation, and, of course, Nominating & Governance – board work would be a lot harder. And that’s never been truer than today. As board work gets more complex and boards take on more responsibilities, committees shoulder much of that additional burden. Their efforts have not gone unnoticed…Committees are stepping up, not only doing more but meeting new standards and requirements impressively.” BOARDSPAN BLOG

 

Across the Board

 

SEC Adopts New Rules Requiring Disclosure of Cyber Attacks
The SEC’s interest in cybersecurity follows major corporate hacks in recent years, including 2020’s SolarWinds attack

 

“The Securities and Exchange Commission voted to adopt final rules requiring public companies to disclosure material cybersecurity attacks to the public at a meeting Wednesday. The rules will require companies to determine whether a cyber attack it has suffered will have a material impact on its operations, and then disclose the event within four days of that determination. Public companies will also have to describe any processes they have to manage material risks from cyber security threats. Any disclosures can be delayed if the U.S. Attorney General determines that immediate disclosure would pose a major risk to national security or public safety and notifies the SEC of that determination.” MARKET WATCH

 

AI Leaders Create Industry Watchdog

The Frontier Model Forum includes Google, OpenAI, Microsoft, and startup Anthropic

"Facing calls to put guardrails on artificial intelligence development, a group of tech companies including Alphabet Inc.’s Google and OpenAI Inc. are creating an industry body to ensure that AI models are safe. The effort, also backed by AI startup Anthropic and Microsoft Corp., aims to consolidate the expertise of member companies and create benchmarks for the industry” BLOOMBERG

 

Elliott Takes Big Stake in Drugmaker Catalent

Elliott is in the news again, talking to a slate of nominees to run in a proxy contest

 

“Activist investor Elliott Investment has built a significant stake in Catalent and is pushing for a shake-up on the contract drug manufacturer's board…The push comes at a turbulent time for the contract drug manufacturer, which said in April that slow production at three of its facilities would impact its fiscal 2023 results and that chief financial officer Thomas Castellano had stepped down.” REUTERS

 

FTC Withdraws Case Against Microsoft-Activision Deal

Microsoft and Activision can attempt to negotiate a settlement with the FTC

 

“The Federal Trade Commission will likely pause an internal trial opposing Microsoft’s $69 billion bid to purchase video game giant Activision Blizzard, just days after the FTC failed to stop the mega-merger in federal court…Microsoft has faced worldwide regulatory scrutiny due to concerns the acquisition would hurt competitors such as Sony, whose PlayStation console competes with Microsoft’s Xbox.” FORBES

 

Pandemic Practice Persists in Cutting C-Suite Salaries  

With salary cuts, executives show that they acknowledge and are sympathetic to a difficult economy 

 

“The pandemic-era pay cuts that swept across many C-suites are now a regular part of some companies’ road maps for tough times. Executives at technology companies such as Zoom Video Communications, Intel and Micron Technology have taken cuts to their base salary this year as their businesses trimmed spending and laid off workers. And as was the case during the pandemic, the cuts to base pay have gone beyond chief executives to include finance chiefs, operations leaders and corporate attorneys. Before the pandemic, compensation experts say, executives’ base salary typically had been left alone during periods of corporate belt-tightening.” THE WALL STREET JOURNAL

 

The Rise and Fall of the Chief Diversity Officer

Diversity executives are the first to go as company priorities shift

 

“Two years ago chief diversity officers were some of the hottest hires into executive ranks. Now, they increasingly feel left out in the cold. Companies including Netflix, Disney and Warner Bros. Discovery have recently said that high-profile diversity, equity and inclusion executives will be leaving their jobs. Thousands of diversity-focused workers have been laid off since last year, and some companies are scaling back racial justice commitments. Diversity, equity and inclusion—or DEI—jobs were put in the crosshairs after many companies started re-examining their executive ranks during the tech sector’s shake out last fall.” THE WALL STREET JOURNAL

 

The Shaky History of Corporate Makeovers

Five controversial company rebrandings should serve as a warning for the company formerly known as Twitter 

 

“Elon Musk has suggested he could swap Twitter’s bird logo, which has adorned the site since its earliest days, for an ‘X’. The site’s billionaire owner said the switch could come as early as Monday morning if a suitable replacement emerges in time. However, such an overhaul could prove highly risky, given the history of customer backlashes to previous high-profile corporate rebrands…Oil giant BP unveiled a new sunburst logo in 2000, named the Helios mark after the Greek sun god, as it sought to rebrand itself as an environmentally aware energy firm. It said its name would stand in future for “beyond petroleum” rather than British Petroleum, but environmental campaigners were unimpressed and accused the firm of greenwashing.” THE GUARDIAN

 

It’s the ‘Golden Age’ for Lawyers Seeking Corporate Board Seats

Law firms are less worried about conflicts of interest and are more interested in putting lawyers on corporate boards

 

“Public companies are increasingly looking for lawyers to become corporate directors, bringing legal expertise to the boardroom and prestige to attorneys who can navigate potential conflicts…Lawyers have long served on the boards of privately held companies and nonprofits. US public companies are coming to see the value of having more legal know-how in the boardroom as the web of compliance and regulatory requirements grows…Market-changing events like the pandemic and new challenges arising from artificial intelligence, cybersecurity, and geopolitical concerns make lawyers attractive candidates” BLOOMBERG

 

Board Directors Skew Older as Companies Loosen Age Constraints

The data shows companies prefer board members to retire at 75

 

“Jim Nevels, a 71-year-old former board chairman of Hershey Co., figures his experience sitting on the boards of eight companies gives him an edge…He’s got plenty of company. Despite younger mandatory retirement ages for many rank-and-file workers, board directors for S&P 500 companies are increasingly skewing older. The percentage of directors in their late sixties has risen the largest, while younger directors in their forties and below have decreased in recent years.” BLOOMBERG

 

What Boards Need To Know To Remain Resilient Against Cyber Risk

Many boards are navigating unfamiliar territory as they work to find directors with cybersecurity experience

 

“Once the domain of the IT department, cybersecurity now encompasses the entire organization. From increasingly sophisticated cybercriminals and an exploding attack surface to heightened financial consequences of successful attacks and new cyber regulations, cyber risk is business risk—making cybersecurity a central element of board governance. Emphasizing the importance of board involvement in cybersecurity, the U.S. Securities and Exchange Commission (SEC) proposed new rules in 2022 for public companies that, among other things, would require disclosure about the cybersecurity expertise of board members.” FORBES

    Seat at the Table

    • The Coca-Cola company has announced to its board Thomas Gayner, CEO of holding company Markel Group

    • Medical technology company BD welcomes to its board Dr. Joanne Waldstreicher, former Chief Medical Officer for Johnson & Johnson

    • Maravai Life Sciences Holding elects to its board Dr. John DeFord, Chairman, CEO and President of Samothrace Medical Innovations

    • Metallurgical producer Arch Resources adds to its board Pamela Butcher, former CEO, President and Chief Operating Officer of Pilot Chemical Corp

    • Computing company NVIDIA welcomes to its board Melissa Lora, former President of Taco Bell International

    • Union Pacific appoints to its board of directors Doyle Simons, former President and CEO of lumber company Weyerhaeuser; and John Wiehoff, former Chairman, President and CEO of transport company C.H. Robinson

    • CVS Health elects to its board Scott Kirby, CEO of United Airlines Holdings

    • T-Mobile US welcomes to its board James Kavanaugh, Chief Financial Officer of IBM

    • Fast food restaurant Bojangles appoints to its board Julia Stewart, former Chair and CEO of IHOP and Dine Brands Global

    • Duluth Trading Company elects to its board Janet Kennedy, former VP of the North America Regions of Google Cloud at Alphabet

    • Cloud computing company Nutanix welcomes to its board Mark Templeton, former CEO of cloud service provider DigitalOcean

    • Funeral provider Carriage Services adds to its board Julie Sanders, Senior Vice President and Chief Audit Executive at Dell Technologies

    • Papa John’s International appoints to its board John Miller, Former President and CEO of Denny’s Corporation

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