Heated Proxy Battle for Brand’s “Cool” Factor + Board Sued Over AI Governance ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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4/30/26 – Issue 11.17 – Your weekly news on all things board. 

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Are you cool enough to sit on the Lululemon board? That’s the question company founder turned activist shareholder Chip Wilson is asking, as he wages a proxy fight accusing the current board of failing to understand the essence of the once trend-setting brand and the talent it needs to be a success. Meanwhile, activist investor Starboard Value takes a significant stake in Dynatrace to target performance more directly, pressing the board on whether its oversight and strategic direction are sufficient to unlock growth. Elsewhere, AI continues to introduce additional layers of governance complexity, bringing heightened legal exposure around novel issues such as how a company deploys AI (are legal and copyright norms respected?), and how it doesn’t (when public companies promise more AI integration than they deliver). And a new Glass Lewis memo outlines current trends in board composition. 

 

In the Spotlight

 

Lululemon Founder Challenges CEO Pick, Calls Out “Broken Governance”

Chip Wilson escalates proxy battle, questioning whether the board understands the brand

 

“Lululemon founder Chip Wilson sent a letter to shareholders urging them to vote for his three board nominees, as he critiqued the company’s new CEO pick as evidence of ‘broken governance.’ Wilson’s letter Wednesday said Lululemon’s board didn’t understand the apparel company’s brand, which has been leading to its challenges. Last week’s announcement of 30-year Nike veteran Heidi O’Neill, which sent shares down, further demonstrates the board’s disconnect with what the brand needs, Wilson said. ‘The existing board does not have the skillset to hire a world-class brand/product person who can deliver on the newest zeitgeist or style of the moment,’ Wilson wrote. Wilson, who is also Lululemon’s biggest active investor, nominated three former executives from the shoe company On Holding, ESPN and video-game producer Activision Publishing. Lululemon’s board needs to bring on people who will shake up the status quo, rather than rotating in executives from legacy consumer brands like Procter and Gamble, he said.” WALL STREET JOURNAL

 

Lululemon Appoints New Director as Proxy Fight with Wilson Looms

The board and management are taking steps to revive ⁠the brand that popularized the term athleisure

 

“Lululemon Athletica is appointing an executive with significant branding and marketing experience to its board as the athletic apparel maker's founder ‌presses management to revive its brand. Esi Eggleston Bracey, who was chief growth and marketing officer at Unilever until earlier this year and previously held senior positions at Procter & Gamble, will become a director immediately, the company said on Tuesday…. Lululemon's decision to add a second new director in as many months comes days after it named a new chief executive officer and continues to tangle with its founder, Chip Wilson, who has said the company has lost its ‘cool’ factor.” REUTERS 

 

From Boardspan this Week:

Board Governance
 How modern boards govern in a complex, fast-changing world

 

Modern governance is becoming forward-looking and continuous. Boards are engaging earlier in conversations about strategy, risk, technology, capital allocation, and long-term value creation. This strengthens oversight, helps anticipate emerging threats, and enables boards to help management navigate complexity rather than simply reviewing outcomes after the fact. Effective governance today requires balancing independence with engagement, oversight with insight, and accountability with long-term value creation.

Explore The Board Governance Hub

Across the Board

 

Adobe Investor Sues Board Over AI Training Decisions

Investor suit alleges board oversight failures tied to use of copyrighted data

 

“Adobe Inc. officers and directors unlawfully had the software company use copyrighted material to train its artificial intelligence model, a shareholder lawsuit said. Instead of using clean data, Adobe leadership followed an ‘ask forgiveness not approval’ approach in using a dataset with pirated literary works to develop its AI services, according to the stockholder derivative complaint filed by a pension fund April 24. By adopting an unlawful strategy to train its SlimLM model, executives and board members exposed Adobe to potentially massive liability in copyright infringement lawsuits, the SEIU Pension Plans Master Trust told the US District Court….” BLOOMBERG LAW

 

When AI Claims Go Too Far

Boards face growing fiduciary and legal exposure as regulators crack down on inflated AI claims

 

“As artificial intelligence becomes increasingly embedded in corporate strategy, operations, and investor communications, organizations face accelerating risk from ‘AI washing’—the overstating or misrepresentation of AI capabilities. This risk now represents a material board‑level governance, fiduciary, and enterprise‑value issue. Regulatory agencies, including the SEC, DOJ, and FTC, and the sharp increase in private securities litigation, demonstrate that AI misstatements can expose directors and officers to personal liability…. Artificial intelligence (AI) ‘washing,’ false or exaggerated claims about AI capabilities, has emerged as a critical threat to corporate credibility, shareholder value, and director liability. The SEC, DOJ, and FTC have all launched enforcement actions targeting companies that overstate AI sophistication.” JD SUPRA

 

Starboard Targets Dynatrace, Presses for Turnaround

After lagging peers, the AI software firm faces activist pressure to unlock growth

 

“Activist investor Starboard Value has taken a significant stake in AI-software maker Dynatrace and is pushing for changes that could help boost the stock…. Starboard is now a top-five shareholder in the company and has been privately engaging with Dynatrace management in recent months, the draft letter to the company says. The letter is written by Starboard managing member Peter Feld and was expected to be delivered on Tuesday. The activist believes Dynatrace should be a big winner from more companies integrating artificial intelligence into their operations…. Starboard believes Dynatrace shares have dropped as revenue growth has stagnated and investors are skeptical the business can improve in the near term…. Starboard says in its letter that Dynatrace’s board should be open to all paths to maximize shareholder value.” WALL STREET JOURNAL

 

Activist Makes $3B Play for Driven Brands
ADW Capital bids for Meineke owner, citing mismanagement and pushing for a turnaround

 

"Adam Wyden’s activist hedge fund is offering to buy Meineke owner Driven Brands for nearly $3 billion…. The move is part of ADW’s effort to overhaul the automotive services provider and to remove private-equity firm Roark Capital, which is Driven’s majority owner. Driven owns brands including Meineke and Auto Glass Now. The hedge fund, which has a roughly 3.7% stake in Driven, had last month called on the company to launch a strategic review process and to explore a sale or break up…. In February, Driven disclosed “material errors” in its financial statements and “material weaknesses” in internal controls over financial reporting. Last month, ADW estimated that selling the whole company to a competitor or another private-equity firm would result in value north of $30 a share for Driven shareholders.  Wyden said he is offering $18 a share and would then have to improve the business, which could involve cost cuts or selling parts.” WALL STREET JOURNAL

 

Do Boards Need AI Experts?

Boards weigh the benefits of deep AI knowledge against conflicts and practical constraints

 

"As the use of artificial intelligence (AI) across industries increases rapidly, many boards of directors are considering whether they have the expertise necessary to maintain effective oversight of AI-related opportunities and risks. As the SEC has made clear regarding cybersecurity, boards must find a way to exercise their supervisory obligations, even in technical areas, if those areas present enterprise risks. A frequent question in this context is whether boards should have a director who is an ‘AI expert.’…. While appointing a director with AI expertise may be appealing, it can present practical and governance challenges. First, the pool of individuals with both deep AI expertise and the qualifications to serve effectively as a public company director is limited. Second, the percentage of companies for which AI is so fundamental to their business that it requires an AI expert on the board is very small. The appointment of a director with AI expertise could raise questions about a lack of specific board expertise covering other areas of potential enterprise risk (e.g., such as cybersecurity, political or environmental risks).” HARVARD LAW SCHOOL FORUM ON CORPORATE GOVERNANCE

 

From Systems of Record to Systems of Trust
As boards invite AI into decision making, they must update governance models built for human judgment

 

“The mismatch between agentic AI and human judgement is the real risk, not in system behaviour, but in how boards define the boundary of delegation. This means that to govern systems of trust, boards must abandon the illusion of total control, with the new mandate being the architecture of constraint. For decades, boards have governed technology the same way: buy the system, hire the team, set policy, audit outcomes. But the recent shift is different. The modern boardroom is not adopting a faster class of software. It is reallocating decision rights to autonomous systems such as AI agents, while retaining governance models built for human judgement. This mismatch between autonomous systems and human judgement is the real risk, not in system behaviour, but in how boards define the boundary of delegation. Boards that govern these agents, not just buy them, will quietly compound an advantage their competitors won’t even know how to measure…. As agents move from conversational novelties to core operational engines, the latency between a strategic directive and a catastrophic execution shrinks to zero. In practice, this means boards are now voting, often blindly, on where human judgement ends and machine authority begins.  Where governance fails in practice is not where boards are looking. Boards assume the risk is a technical glitch, an agent hallucinating or crashing. But the true failure mode of an autonomous agent is rarely a breakdown. It is hyper-competence applied to a flawed metric.” WORLD ECONOMIC FORUM

 

United Walks Away from American Deal

Strategic ambitions stall as American rejects combination

 

“United Airlines’ chief executive said a merger with American Airlines could have been transformational—but isn’t happening, since American wouldn’t engage. On Monday, United CEO Scott Kirby outlined his airline’s case for buying American, an ambitious deal that would have brought together two of the top carriers in the U.S. He also acknowledged high hurdles in moving forward, especially with American unwilling to engage, and said that ‘pursuit of talks with American have ended.’ In a statement Monday, Kirby said that given American’s public aversion, a merger, which would bring together two of the world’s largest airlines, is ‘off the table for the foreseeable future.’ Still, he defended United’s attempt, arguing that a combination would have allowed it to expand its service internationally and to smaller communities, increase value for customers by adding economy seats to the market and better compete with foreign airlines.” WALL STREET JOURNAL

 

The Most Sought-After Director Skills Today

A Glass Lewis memo highlights the significant investor interest in board composition

 

“The primary responsibilities of the board include oversight of management and risk, in addition to providing guidance on business strategy. As such, it’s unsurprising that senior executive experience continues to be the most sought-after director criteria, as directors with this background are often equipped with pertinent expertise relating to companies’ operations, strategies, and the needs of management. In addition, human capital management, core industry, and financial/audit and risk are also prevalent director skills. They are essential to fulfilling fundamental director responsibilities and ensuring effective board oversight of key areas including operations, financial reporting, and risk, among others. Comparably, while fewer directors have legal/public policy, environmental/social, and cybersecurity/IT skills, directors with these backgrounds provide for well-rounded boards and bolster board oversight and navigation of material risks in these areas. Companies often seek out directors to strengthen areas where their businesses are exposed to the most risk. As such, some boards may have a higher concentration of directors with these backgrounds and skillsets than others, depending on their sectors and risk profiles.” HARVARD LAW SCHOOL FORUM ON CORPORATE GOVERNANCE

    Seat at the Table

    • Autodesk nominates to its board Omar Abbosh, CEO of learning platform Pearson

    • Financial advisory firm Andersen appoints to its board Susan Decker, former CFO of Yahoo

    • Lumen Technologies elects to its board Dainkha Linear, President and CEO of engagement platform Community, Inc

    • Washington Trust Bancorp welcomes to its board Jeffrey Wilhelm, Founder and CEO of technology consulting firm Infused Innovations

    • AI security company Liberty Defense elects to its board Will Hamilton, Partner and Portfolio Manager at Kestrel Merchant Partners

    • Armata Pharmaceuticals names to its board Dr. Daniel Gilmer, Senior Director and Commercial Quality U.S. Team Lead at Pfizer

    • Banking company Meridian welcomes to its board Ken Warriner, Senior Director of Finance and Administration of the Naples Airport Authority

    • App security firm F5 adds to its board Anand Eswaran, CEO of Veeam Software

    • Hims & Hers nominates to its board Kofi Amoo-Gottfried, former CMO of DoorDash

    • Oil and Gas firm RPC elects to its board Wesley Slagle, President of RFA Management Company

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    About Boardspan
    Boardspan helps boards raise the bar on their critical governance mandates by combining cutting edge digital capabilities with high-touch consulting services. They are leaders in board assessments, individual director & CEO evaluations, board succession strategy & search, skills & composition analyses, and bespoke advisory work. Boardspan’s focus is entirely on boards, delivering deep experience, objectivity, an analytical orientation, and insight-driven recommendations. Boardspan works with public, private and non-profit organizations across all verticals including consumer, healthcare, financial services, technology, industrials and non-profit. Specific clients include Archer Daniels Midland, Autodesk, Blue Shield (CA), Boston Beer Company, Colgate-Palmolive, e.l.f. Beauty, HubSpot, Ingersoll Rand, KKR, Lam Research, the PGA, Roblox, Salesforce, the USOPC, and scores more.

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