Ready or Not...Here We Come. New CEOs Showing Up Everywhere. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
View in browser

4/23/26 – Issue 11.16 – Your weekly news on all things board. 

Directors Domain Header 22-1

Who’s next? CEO succession is back in the spotlight as boards confront leadership transitions spotlighting the governance architecture that underpins them. Apple’s carefully choreographed handoff from Tim Cook to John Ternus highlights the premium placed on strategic continuity while sharpening a more nuanced tension around longevity vs. independence. What does good governance demand? Elsewhere, Lululemon’s CEO appointment follows mounting pressure from activists and its founder, underscoring how succession decisions are increasingly shaped by external forces, while Best Buy’s leadership change signals a more performance-driven reset. Reed Hastings’ exit from Netflix’s board marks the quiet unwinding of founder influence and a natural inflection point for board refreshment. Even the question of CEOs as the public face of a company invokes succession considerations: when leadership visibility is high, yet tenures are increasingly fluid, boards must plan around not only who leads but how they show up. Game on: change happens whether boards are prepared or not. Competitive advantage goes to boards that treat succession not as a moment but as a continuous exercise in governance discipline, stakeholder oversight, and long-term alignment.

 

In the Spotlight

 

Apple Prepares for Its Next Chapter, Announcing Tim Cook’s Successor

Incoming CEO John Ternus inherits a defining moment for Siri, iPhone, and the company’s next chapter

 

“Tim Cook, the executive who led Apple to become a $4 trillion company and defined its identity in the post-Steve Jobs era, is stepping down as CEO, Apple said on Monday. John Ternus, Apple’s senior vice president of hardware engineering, will take over as CEO effective September 1. Cook will become executive chairman of Apple’s board of directors and will remain as CEO through the summer to ensure a smooth transition…. The news comes amid a string of changes to Apple’s executive ranks in late 2025, including the departures of its AI chief, policy head and one of its top design leaders. Cook, who became Apple’s CEO in 2011 after serving as its chief operating officer, was responsible for pushing Apple beyond the handful of products the company was initially known for... Under Cook’s leadership, Apple became a significant player in new areas like entertainment, health and wearables. He also guided the company through defining moments in world history that had a profound impact on the company, such as the COVID-19 pandemic and President Donald Trump’s tariff policies and trade war with China…. Ternus, a longtime Apple executive, was widely expected to succeed Cook as CEO. He started at Apple on the product design team in 2001 and climbed Apple’s ranks, first becoming the vice president of hardware engineering in 2013 and then taking the senior vice president job in 2021. He played a major role in the development of products like the iPad and AirPods.” CNN

 

Cook Remains in the Kitchen as Executive Chair

Arthur Levinson’s move to Lead Independent makes room for Cook while raising fresh questions about independence after 25+ years

 

“As part of Apple's transition plan, John Ternus is taking over as CEO, and Tim Cook is set to become the company's executive chairman. Meanwhile, the current non-executive chairman, Arthur Levinson, will assume a new position within Apple. In a press release on the Apple website, the company revealed that Arthur Levinson will become its lead independent director, starting September 1, 2026…. The move to replace 76-year-old Arthur Levinson with Tim Cook as Apple chairman was to be expected. Levinson joined Apple's board of directors more than 25 years ago, on August 15, 2000, under CEO Steve Jobs. In 2005, he began co-managing the Board before becoming non-executive chairman in 2011. In his new role as lead independent director, Levinson will be tasked with ensuring a balance of power between the Board of Directors, which oversees strategy, the Executive Chairman, Tim Cook, and Apple's new CEO, John Ternus…. Following the death of Apple CEO Steve Jobs in 2011, Levinson assumed the role of non-executive chairman, providing strategic advice to then-CEO Tim Cook.” APPLE INSIDER

 

From Boardspan this Week:

CEO Performance & Board–CEO Relationship
 The dynamics that shape CEO performance and board–CEO alignment 

 

This topic hub brings together Boardspan’s research-informed perspectives and practical frameworks on CEO performance evaluation and assessment, board–CEO alignment and communication, leadership oversight practices, culture as influenced by board dynamics, and succession planning

Explore The CEO Performance & Relationship Hub

Across the Board

 

Lululemon Drafts Former Nike Executive as Its Next CEO

Lululemon taps Nike veteran Heidi O’Neill as CEO amid investor pressure and governance tensions, aiming to stabilize U.S. performance and leadership direction

 

“Lululemon Athletica is picking longtime Nike executive Heidi O’Neill to be its next leader as the athletic-apparel retailer works to shore up its U.S. business.  The company announced the selection Wednesday, capping an extensive search process that kicked off at the end of last year after Lululemon announced that Calvin McDonald was departing…. O’Neill is set to start as Lululemon chief executive and join its board on Sept. 8, executives said. Meghan Frank, Lululemon’s chief financial officer, and André Maestrini, its chief commercial officer, have been serving as co-CEOs and are expected to transition back to their respective roles at that time…. The stakes to find McDonald’s successor escalated in recent months when Lululemon’s estranged founder and an activist investor began agitating for the company to turn things around faster.  Elliott Investment Management by mid-December had built a more than $1 billion stake in the company and started pushing for Jane Nielsen, former chief financial officer and chief operating officer at Ralph Lauren, to be the next Lululemon CEO…. Meanwhile, Lululemon founder Chip Wilson launched a proxy fight at the end of last year in a bid to remake the retailer’s board, after he had already undertaken a public campaign against management. Wilson has maintained that picking a new CEO won’t be enough to solve what he views as broader governance problems.” WALL STREET JOURNAL

 

Best Buy CEO Corie Barry to Step Down After Sluggish Sales

Successor Jason Bonfig steps in amid ongoing efforts to revive growth

 

“Best Buy said Wednesday that company veteran Jason Bonfig will succeed Corie Barry as the retailer’s CEO on Oct. 31, taking over as Best Buy tries to break a run of stagnant sales…. Barry will stay on as a strategic advisor for six months after stepping down, the company said in a news release. She is the second-longest tenured CEO in the company’s history after its founder, Dick Schulze. Best Buy’s leadership change comes as the retailer tries to get back to meaningful sales growth and capitalize on the wave of artificial intelligence-enabled mobile phones and laptops…. Barry, 51, will step down after nearly seven years in the company’s top job. She became the first woman to lead Best Buy when she started in the role in June 2019. She led Best Buy through a period marked by rapid changes and spikes in demand — including a rush to buy computer monitors and kitchen appliances during the Covid pandemic — along with supply chain headaches, high inflation and President Donald Trump’s sharp increase in global tariffs.” CNBC

 

Reed Hastings to Exit Netflix Board, Marking End of an Era

Longtime chair steps down after nearly 30 years, signaling a new phase of board evolution

 

“Netflix Chairman and co-founder Reed Hastings will step down from the company’s board after his term expires in June, the streaming giant said Thursday, ending a nearly three-decade run at the direct-to-consumer pioneer. Netflix said Hastings has decided not stand for re-election to its board so he can focus on philanthropy and other pursuits. Hastings’s departure marks an end of an era for Netflix, which under his leadership transformed from a DVD-by-mail business to a juggernaut in subscription streaming that disrupted Hollywood by changing how people consume and make entertainment…. Netflix in December struck a deal to buy the Warner entertainment assets for $72 billion, a deal that would have dramatically changed Netflix’s business and the entertainment landscape…. But Netflix in February decided to walk away from the deal after David Ellison-led Paramount increased its offer for all of Warner Discovery…. The Warner deal would have been a break from Netflix’s typical practice, nurtured by Hastings, of building from within rather than buying other companies.” WALL STREET JOURNAL

 

The CEO as Spokesperson: Opportunity or Liability?
Public-facing leaders can boost performance, but tenure risk makes the strategy fragile

 

"When the Burger King marketing department suggested that Tom Curtis, the company’s president, take a starring role in its latest television commercial, his answer was swift: No…. But Mr. Curtis’s chief marketing officer, Joel Yashinsky, insisted. The commercial would launch a big campaign acknowledging that Burger King locations looked shabby and that quality had suffered, but promising better menus and restaurants. The leader of the company should be the face of the turnaround story…. In general, customers would be hard-pressed to identify the chief executives of the brands they bought or used…. Making themselves known as the face of a brand — especially in the midst of social media unruliness — can feel both burdensome and unnatural. It can also be risky. For one, chief executives may not be around for long. Consumer companies accounted for nearly a quarter of all chief executive turnover…. But when a company needs to respond to a crisis or pull itself out of a sales slump, billing the chief executive as the face of the brand can be an effective strategy….” NEW YORK TIMES

 

Spirit Airlines Explores Government Lifeline Amid Financial Strain

Potential federal government intervention as cost pressures mount

 

"Under the agreement being discussed, the U.S. government would loan the embattled discount carrier as much as $500 million, receiving in return warrants to take a potential significant stake in Spirit, the people said. The Transportation Department and Commerce Department are involved in the discussions, which aren’t yet final, and the terms of any agreement could still change. President Trump met Tuesday night with Commerce Secretary Howard Lutnick and Transportation Secretary Sean Duffy to hash out a deal to keep Spirit Airlines alive…. While the government has helped the airline industry in times of crisis, like the aftermath of the Sept. 11 terrorist attacks and the Covid-19 pandemic, rescuing Spirit would be a rare intervention to prop up a single carrier. Trump said Tuesday he was troubled by the idea that Spirit, which employs about 14,000 people, could go out of business.” WALL STREET JOURNAL

 

Boards and CEOs Brace for AI-Driven Workforce Shifts
Near-term impact may be modest, but longer-term shifts raise questions around strategy and board oversight

 

“Ask a CEO or board member how AI will change their workforce in the next year, and the answer—at least on the surface—would appear to be not much. Roles are evolving, skills are shifting but for most companies, the AI revolution won’t alter the existing workforce beyond what one might expect in an uncertain economy. Three or five years from now, that won’t be the case. A new survey by Chief Executive Group and the Long-Term Stock Exchange (LTSE), fielded in early April among 109 CEOs and board members at U.S. companies, finds that within three years, 43 percent of those surveyed anticipate a net reduction in workforce size due to the use of AI. Five years out, that figure rises to 53 percent. Just 16 percent anticipate a net reduction in headcount over the next 12 months, though 64 percent expect AI to shift roles and skills during that period.”  CORPORATE BOARD MEMBER

 

Big Cuts, Bigger Applause

Companies embracing large-scale layoffs are increasingly seeing stock gains and investor support

 

“Snap is laying off 16% of its staff. Block lopped off 40% of its workforce. Oracle, meanwhile, is shedding thousands of employees, after Amazon.com cut about 30,000 in a matter of months. Welcome to the era of the mega-layoff. In Silicon Valley and beyond, companies that are cutting staff are doing it with a big ax. Instead of laying off people in more incremental—and less disruptive—waves, employers are seizing on the potential financial upsides of severing swaths of their workforces at once. That is a departure from not long ago, when mass layoffs registered as a sign of trouble or mismanagement and that a company needed to take drastic measures to right its performance. Now, such a company is more likely to get a big stock bump and praise from investors for acting boldly…. The willingness to make the big cuts reflects a fundamental shift in how U.S. companies view their professional talent. Instead of competing for knowledge workers with big pay raises and other perks, as many did for much of the past decade, corporate leaders have come to see large teams as impeding progress, not helping it.” WALL STREET JOURNAL

 

Board Equity Ownership and its Link to Stronger Long-Term Performance

Greater director equity stakes tied to improved returns, lower volatility, and strategic investment

 

“Boards with higher and more durable equity ownership are associated with stronger long-term shareholder returns, risk-adjusted returns (alpha), and differences in investment behavior, specifically higher R&D intensity…. This joint analysis by FCLTGlobal and MSCI Institute finds that board equity ownership is associated with long-term value creation across global public markets. Companies in which directors hold higher and more durable equity stakes exhibit stronger long-term outcomes across several dimensions that matter to investors, boards, and other stakeholders. Higher board ownership is associated with stronger five-year shareholder returns, improved risk-adjusted performance, lower volatility, and greater investment in innovation. These relationships are most pronounced where ownership is sustained over time, held by independent directors, and meaningful relative to executive ownership.” HARVARD LAW SCHOOL FORUM ON CORPORATE GOVERNANCE

 

Opinion: Boards Weigh the Risks of Restricting Shareholder Proposals

Constraining proposals could undermine an important signal of investor sentiment and board performance

 

“The debate over the necessity, content and future of shareholder proposals has been ongoing for the entirety of my professional career. Recently, it took a dramatic turn with an initiative begun by SEC chair Paul Atkins to significantly limit, if not to eliminate entirely, such proposals, which many view as a wasteful managerial nuisance. While I sympathize somewhat with this position, on the whole, I think that the elimination or even serious limitation of this long-standing element of the annual meeting process would be a mistake, especially for corporate directors…. But for corporate directors, there are two dangers to proposal restriction or exclusion. First, to exclude a proposal risks souring relations between shareholders and the board. This is why, many times, management will compromise with a proposer to resolve the issue. Second, and more importantly, the vote on a shareholder proposal is akin to the canary in the mineshaft. A strong vote for a resolution signals serious dissatisfaction with the board by investors and may foreshadow a more serious anti-board campaign the next time around….” DIRECTORS & BOARDS

    Seat at the Table

    • Instant commerce company Gopuff adds to its board Howard Schultz, former Chairman and CEO of Starbucks

    • Chemical materials firm Celanese welcomes to its board Anne Noonan, former President and CEO of construction material firm Summit Materials

    • Audio firm Turtle Beach adds to its board Lee Haspel, former Partner at credit firm Blue Torch Capital; and Daniela Kelly, Senior Director of the Americas at AI automation firm UiPath

    • CenterPoint Energy names to its board Michael Herman, former Head of U.S. Utility & Power Sector and Sustainability at PricewaterhouseCoopers

    • Allegiant Travel Company announces to its board Jude Bricker, former President and CEO of Sun Country Airlines; Jennifer Vogel, former Chief Compliance Officer of Continental Airlines; and Thomas Kennedy, President and CEO, North America at SIXT Rental Car

    • Biopharmaceutical company Alpha Cognition elects to its board Bethany Sensenig, former CFO and Head of Operations at Radius Health

    • Coatings business RPM International welcomes to its board Thomas Gentile, III, Chairman, CEO and President of lightweight composites firm Hexcel Corporation

    • Envoy Medical appoints to its board Charles McKhann, former President and CEO of Silk Road Medical

    • Corvus Pharmaceuticals adds to its board Dr. Andrew Chan, former SVP of Research Biology at Genentech

    • Protective films company XPEL names to its board Mark Thornton, VP of Global Baby Care, Feminine Care, and Family Care Quality Assurance at Procter & Gamble

    • Litigation technology business DISCO elects to its board Toby Williams, CEO of Paylocity

    • Vanda Pharmaceuticals welcomes to its board Dr. Charles Duncan, President of Sulci Advisors

    • Aerospace and defense firm Merlin announces its post-spac merged board:

      • Michael Blitzer, Chairman and CEO of Inflection Point Fund
      • Kenneth Braithwaite, former Secretary of the U.S. Navy
      • Kelyn Brannon, former Chief Accounting Officer at Amazon.com
      • Michael Montelongo, former CFO of the U.S. Air Force
      • Robert Smith, former CEO of astronautics firm Blue Origin
      • Carolyn Trabuco, Co-Founder of Azul Linhas Aéreas Brasileiras SA 
    LinkedIn
    Facebook

    About Boardspan
    Boardspan helps boards raise the bar on their critical governance mandates by combining cutting edge digital capabilities with high-touch consulting services. They are leaders in board assessments, individual director & CEO evaluations, board succession strategy & search, skills & composition analyses, and bespoke advisory work. Boardspan’s focus is entirely on boards, delivering deep experience, objectivity, an analytical orientation, and insight-driven recommendations. Boardspan works with public, private and non-profit organizations across all verticals including consumer, healthcare, financial services, technology, industrials and non-profit. Specific clients include Archer Daniels Midland, Autodesk, Blue Shield (CA), Boston Beer Company, Colgate-Palmolive, e.l.f. Beauty, HubSpot, Ingersoll Rand, KKR, Lam Research, the PGA, Roblox, Salesforce, the USOPC, and scores more.

    Copyright © 2026 Boardspan. All rights reserved.

    Boardspan updates its Privacy Policy in response to evolving best practices and regulatory requirements, such as GDPR. We value transparency and like to share these policies for use of our website and other information we offer.

    Boardspan, 3000 El Camino Real, Bldg. 4 Suite 200, Palo Alto, CA 94306, USA

    Unsubscribe Manage preferences