Strategic Guidance in a Fast-Moving World: Boards Adapt to Pressure from All Sides
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4/10/25 – Issue 10.14 – Your weekly news on all things board. 

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Is it just us, or does time seem to be speeding up?! Yesterday’s head spinning reversal on most U.S. tariffs came suddenly, after a week of buildup that devastated markets and focused many companies on near-term decisions about procurement, pricing, and global sales. With most tariffs on countries other than China relaxed for 90 days, boards and management teams will undoubtedly be trying to read the tea leaves and determine the best moves for decidedly uncertain times. Among the many quick shifts this week (Hello U.S. Steel-Nippon deal!) was the notable number of CEOs who spoke out about the risks posed by tariffs and protectionist policies—moving from quiet concern to cautious confrontation less than two months after we called attention to a report that found the vast majority of directors wanted executives to keep quiet on most issues amid “a continuous shift for the role of the CEO from being more vocal to less outspoken.” For a real-time view of how geopolitical friction translates to boardroom strain, look no further than Harley-Davidson, long emblematic of America’s manufacturing identity but now finding itself at the crossroads of leadership change, softening demand, and threats of retaliatory tariffs. Meanwhile, artificial intelligence is moving from theoretical concept to tactical imperative in board discussions. Directors are weighing how to embed AI into oversight structures without losing sight of governance fundamentals. And as proxy season heats up, boards are also contending with a shifting regulatory landscape, early signs of shareholder agitation, and growing scrutiny around how oversight adapts under pressure.

In the Spotlight

 

Market Gains Offer Little Comfort as CEOs Anticipate Recession

Corporate leaders are bracing for a recession due to the ongoing unpredictability and pessimism stemming from the trade war

 

“Donald Trump’s 90-day reprieve on some tariffs sent the stock market soaring Wednesday. But the chaos sown by the president’s trade war means corporate America is planning for a recession. Corporate chiefs from Delta Air Lines Inc. to Walmart Inc. are warning of a wave of pessimism that’s swamping demand and making it difficult to predict what’s to come. Jamie Dimon, the JPMorgan Chase & Co. chief executive officer, said Wednesday that defaults will rise as the economy worsens.” BLOOMBERG LAW 

 

CEOs Break Silence on Trump Trade War

Business leaders have avoided voicing concerns about tariffs for weeks, but some are getting vocal

 

“The reality of a global trade war is starting to push corporate bosses to do what they tried for months to avoid: criticize President Trump’s policies. In the days after Trump announced the sweeping levies last week, chief executives stuck to privately channeling their frustrations to trade groups and lobbyists. Some hastily arranged new meetings on trade with Trump officials, sometimes receiving unsatisfying answers, executives and corporate advisers say. Now, after a three-day market selloff and warnings from Wall Street titans such as Bill Ackman and Jamie Dimon, more business leaders are openly voicing concern.” WALL STREET JOURNAL

 

From Boardspan this Week:

 

Governance in a Time of Turmoil: Geopolitics, Risk, and More with Globalist Michèle Flournoy

 

The world today demands more from boards than ever before. What was once a relatively stable landscape for governance has been upended by a convergence of global disruptions: Events like the COVID-19 pandemic and the Russia-Ukraine war have exposed vulnerabilities across industries, while rising economic nationalism and shifting regulatory frameworks have made long-term planning increasingly complex. Risks are no longer isolated; geopolitical turmoil bleeds into operational disruptions, and technological advances bring both innovation and unforeseen threats. Yet within this complexity lies opportunity.

 

Across the Board

 

Harley-Davidson Seeks New CEO, While Grappling with Sales Slump and Tariffs

Motorcycle maker says CEO Jochen Zeitz plans to retire after five years in the role

 

“Harley-Davidson said it has engaged an executive search firm to find a replacement for Chief Executive Jochen Zeitz, who the company said Tuesday plans to retire after five years on the job. Harley said it retained the search firm late last year after Zeitz expressed interest in retiring. He will remain in his position until a successor is chosen…. Zeitz, a longtime board member, took over in 2020 as the Covid-19 pandemic took hold, and kept the Milwaukee-based company running despite factory closings and supply-chain tangles…. Zeitz has said Harley is faring better than its competitors, as the powersports industry suffers under high interest rates and low consumer confidence. But the company has been singled out in the trade war launched by the Trump administration, with the European Union threatening to impose 50% retaliatory tariffs on its bikes.” WALL STREET JOURNAL

 

Harley-Davidson Director Resigns Citing ‘Grave Concerns’ About Company

Four days before sending the letter, Dourdeville called for the immediate resignation of Zeitz, who also serves as the company’s chairman, along with longtime directors Sara Levinson and Tom Linebarger

 

“A director who represents Harley-Davidson’s second-largest shareholder has resigned from the company’s board, accusing leaders including Chief Executive Jochen Zeitz of making decisions that have damaged the brand… Jared Dourdeville of the New York investment firm H Partners said the company had suffered ‘cultural depletion’ because of an extensive, white-collar work-from-home policy and the exit of many senior leaders. Dourdeville’s letter echoed the complaints of many dealers who have said Harley has hurt their profits, shipped too many motorcycles they can’t sell and ignored the market for entry-level bikes. Dourdeville also said Harley flubbed its response last year to the campaign waged last year by conservative activist Robby Starbuck against diversity, equity and inclusion policies.” MSN

 

Trump Orders New Review of U.S. Steel Acquisition by Japan’s Nippon Steel

Trump directed the Committee on Foreign Investment to issue a recommendation on whether the companies’ suggested measures would mitigate national security risks

 

“President Donald Trump on Monday ordered the proposed acquisition of U.S. Steel by Japan’s Nippon Steel to undergo a new review after the deal was blocked by President Joe Biden. Trump directed the Committee on Foreign Investment in the United States to review the acquisition again to assist ‘in determining whether further action in this matter may be appropriate,’…. Biden blocked the $14.9 billion deal in January, citing a potential threat to critical supply chains posed by one of the largest steel producers in the U.S. coming under foreign control. Trump has also opposed the deal, but the president appeared to soften his position in February during a meeting with Japanese Prime Minister Shigeru Ishiba.” CNBC

 

Activist Ancora Drops U.S. Steel Campaign After Trump Orders Review

Activist investor Ancora said on Wednesday it is withdrawing its nominations for director candidates on the board of U.S. Steel after President Donald Trump ordered a fresh review of Japan's Nippon Steel's bid for the domestic steelmaker 

 

“The investor, which recently unveiled a plan that could deliver a cash offer of $75 per share, has said it had no intention of standing in the way of the $55 per share Nippon deal… Ancora had launched its boardroom challenge early this year and nominated nine candidates to U.S. Steel's board, looking to oust CEO David Burritt. It had also called on the steelmaker's board to delay its annual stockholders meeting until after June 18.” REUTERS

 

AI Adoption in the Boardroom
Directors are slowly but surely introducing AI into the evolving landscape of strategy and governance

 

“AI is transforming industries, reshaping corporate strategies and redefining competitive landscapes. While companies leverage AI for operations, risk management and customer insights, boardrooms are still grappling with how to incorporate AI in a way that adds strategic value without compromising security, compliance or oversight…. Large language models (LLMs) and machine learning (ML) are some of the technologies that underpin AI and have only recently become a board topic because of how quickly AI is reshaping the competitive business landscape.” DIRECTORS & BOARDS

 

The Artificially Intelligent Boardroom

Board members are much less likely to be “in the dark” about the operating and governance realities of their companies as technology makes it easier for them to search and synthesize public and private information made available to them through AI board tools

 

“Artificial intelligence has the potential to significantly transform many aspects of corporate activity, including decision making, productivity, customer experience, and content creation. The impact on boardrooms is likely to be significant—but perhaps in different ways than is commonly recognized. Boards are aware of the enormous potential of AI. According to one survey, corporate leaders rank ‘increasing the use of AI across the organization’ above all other priorities for the coming year, including such staples as revenue growth, productivity, margin improvement, and strategic opportunities….  Much less consideration, however, has been paid to the ways in which the application of artificial intelligence technology can reshape the operations and practices of the board itself, with the prospect of substantially improving corporate governance quality.” HARVARD LAW SCHOOL FORUM ON CORPORATE GOVERNANCE

 

Shopify Says No New Hires Unless AI Can’t Do the Job 

Employees now required to integrate artificial intelligence into teamwork, Shopify chief says

 

“Teams at the e-commerce company need to integrate AI into their workflows, and doing so will be expected of all employees going forward, according to the memo… ‘Before asking for more Headcount and resources, teams must demonstrate why they cannot get what they want done using AI,’ he wrote. ‘What would this area look like if autonomous AI agents were already part of the team?’ Canada-based Shopify, which helps businesses set up e-commerce websites, is one of a growing number of companies giving priority to employees with AI skills. AI-related job postings have surged despite a broader hiring cooldown. Tech companies are pouring money into AI development, and companies across industries are looking for workers who can use or build AI algorithms and models.” WALL STREET JOURNAL

 

Proactive Board Oversight Amid Significant Uncertainty and Change

Amid new leadership at the SEC and expected changes to its Regulatory Flex Agenda, boards anticipate regulatory volatility, in addition to evolving geopolitical and macroeconomic conditions

 

“Board directors once again enter proxy season against a backdrop of significant change. On a broad scale, supply chains and business operations continue to see impact from mounting geopolitical tensions, changing trade, tariff and tax policies, and ongoing price and interest rate pressures globally. Recent legal challenges and pauses herald the beginning of a significant shift in U.S. regulatory guidance on a number of issues, and the introduction of the Department of Government Efficiency (DOGE) raises critical questions about agency authority and access to government funding. In addition, the anticipation of de-regulation under incoming U.S. Securities and Exchange Commission’s (SEC) leadership, increased stakeholder attention to board oversight of artificial intelligence (AI) and cybersecurity, and shifting expectations around talent management are reshaping the corporate governance landscape.” HARVARD LAW SCHOOL FORUM ON CORPORATE GOVERNANCE

 

A Playbook for Proxy Pushback

With the 2025 proxy season in full swing, most calendar year-end companies have already filed or are gearing up to file their 2025 proxy statements, laying the groundwork for their upcoming annual general meeting

 

“While the vast majority can expect high levels of investor support for management-supported ballot items, each year a significant number of issuers find themselves bracing for the possibility of a challenging vote. For some, this contested environment will have been anticipated; for others, it may come as an unwelcome surprise… Whether anticipated or seemingly out of nowhere, news of a potentially problematic vote kicks off an intense period of investor outreach during which issuers scramble to meet with a number of investors and campaign for support in a compressed time window, often as little as two weeks. In the best of cases, boards will have had an inkling heading into 2025 proxy season that prior 2024 pay actions were likely to prompt scrutiny and done some advance preparation, which is critical.” CORPORATE BOARD MEMBER

    Seat at the Table

    Boardspan congratulates Chip Bergh, former President and CEO of Levi Strauss, on his appointment to the e.l.f. Beauty board. Boardspan is delighted to have advised the company on this placement.

    • The Home Deport elects to its board Asha Sharma, Corporate VP and Head of the AI Product Platform at Microsoft

    • Match Group appoints to its board Darrell Cavens, Co-founder and CEO of online marketplace Zulily

    • GoPro announces to its board Mick Lopez, former CFO of Ribbon Communication

    • Hormel Foods adds to its board Jeff Ettinger, former President and CEO of Hormel Foods

    • AppLovin announces to its board Maynard Webb, Founder of Webb Investment Network

    • Medical Tech firm Hologic names to its board Wayde McMillan, CFO of heath care firm Solventum

    • Engineering firm Bowman Consulting Group welcomes to its board Virginia Grebbien, former EVP of Business Development and President of Global Water for Parsons Water

    • Engineering firm ITT elects to its board Douglas DelGrosso, former President and COO of automotive parts supplier Chassix

    • Barrett Business Services appoints to its board Mark Finn, former Portfolio Manager at T.Rowe Price Group

    • PetMed Express adds to its board Peter Batushansky, Partner at L2 Capital Partners

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    About Boardspan
    Boardspan helps boards raise the bar on their critical governance mandates by combining cutting edge digital capabilities with high-touch consulting services. They are leaders in board assessments, individual director & CEO evaluations, board succession strategy & search, skills & composition analyses, and bespoke advisory work. Boardspan’s focus is entirely on boards, delivering deep experience, objectivity, an analytical orientation, and insight-driven recommendations. Boardspan works with public, private and non-profit organizations across all verticals including consumer, healthcare, financial services, technology, industrials and non-profit. Specific clients include Archer Daniels Midland, Autodesk, Blue Shield (CA), Boston Beer Company, Colgate-Palmolive, e.l.f. Beauty, HubSpot, Ingersoll Rand, KKR, Lam Research, the PGA, Roblox, Salesforce, the USOPC, and scores more.

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