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5/19/23 – Issue 8.18 – Your weekly news on all things board. 

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Twitter is getting a new CEO. Who is Linda Yaccarino and why did Musk pick her? And as she takes the stop spot, what does it mean? According to some analysts, the breadth and depth of Twitter’s problems may be more than a new leader at the helm can solve. Meanwhile, Tesla shareholders are demanding good governance and better oversight from Musk. Will they get it?
  

In other news, Wells Fargo agrees to pay out a billion dollars to settle its 2016 lawsuit; Shake Shack faces pressure from activist shareholders; What makes activists tick in 2023; How boards are responding to ESG pushback in 2023; And meet Google’s new public sector board of directors.

 

In the Spotlight

 

Meet Linda Yaccarino, the Ad World’s “Velvet Hammer”

Twitter’s new CEO is an “ad sales machine” and a relationship builder.

 

“Inside NBCUniversal, the 60-year-old is regarded as an advertising sales machine. She is nicknamed the 'Velvet Hammer,' because her hard-nosed negotiation tactics come wrapped in a friendly package…During her 12-year tenure at NBCUniversal, Ms. Yaccarino and her 2,000-plus-person advertising sales team have generated more than $100 billion in ad sales, according to the company…Ms. Yaccarino has been a supporter of Mr. Musk, and people who have worked with her said her political views are a good fit with his.” WALL STREET JOURNAL

 

Twitter’s Biggest Problems Can’t Be Fixed by a New CEO 

Yaccarino is an ad industry expert, but is that enough?

 

“During his six months as Twitter’s CEO and owner, Elon Musk decimated its ad business, alienated some news publications and VIP users, and plunged the platform into a constant state of chaos. Now, a new chief executive will be tasked with trying to turn things around…Musk will still be in the C-Suite as Twitter’s chief technology officer. And he continues to be Twitter’s most-followed user, meaning his controversial statements to his nearly 140 million followers could still create headaches for the company. In tech, the CEO is often the public face of the brand. But Musk will almost certainly continue to fill that role, with or without the title, likely to Twitter’s detriment…Yaccarino has said little publicly so far, beyond noting her excitement to ‘transform this business together.’” CNN

 

At Annual Meeting, Musk Reiterates His Commitment as Shareholders Air Criticisms 

Shareholders grilled Musk on distraction and lack of governance.

 

“Since the electric vehicle maker’s last annual meeting in August 2022, Tesla’s largest retail shareholder, Leo Koguan, has criticized Musk for selling billions of dollars worth of his Tesla holdings to finance a $44 billion buyout of Twitter. Koguan, who is a billionaire and founder of the IT services firm SHI International, called for the company’s board to “perform shock therapy to resuscitate stock price,” namely by way of a share buyback late last year. Some institutional Tesla investors have admonished Musk for being too distracted during his role as Twitter CEO to perform optimally at the helm of Tesla, but Musk said on Tuesday that he expected to spend less time on Twitter going forward than he has in the last six months. They have also criticized the Tesla board, led by Chair Robyn Denholm, for failing to rein him in and protect shareholders’ interests.” CNBC

 

From Boardspan this Week:

 

Shareholder Activism and ESG: What Comes Next, and How to Prepare

How paying attention to ESG activists can help your board.

 

"The recent successes of shareholder activists against Big Oil this proxy season are one of many signs of mounting and effective pressure from investors on public companies to enhance their performance and disclosures on environmental, social, and governance (ESG) criteria. As ESG rises in prominence among investors, activist shareholders have at their fingertips new and potent themes from ESG’s repertoire of concepts and criteria to use in campaigns to change control and strategy at companies.” SIDLEY via BOARDSPAN 

 

Across the Board

 

Wells Fargo Agrees to Pay $1B in Class-Action Suit Over Fake Accounts

The payout is the 17th largest class-action settlement brought by shareholders.

 

"After the 2016 scandal led to a series of regulatory rebukes, the bank moved slower to address the problems than it suggested publicly, the plaintiffs alleged. When the sluggish pace became clear in 2020, the plaintiffs said, stock-price declines cost shareholders, including mutual funds and pension funds…’Wells Fargo betrayed the trust of Rhode Island pensioners and now is rightly facing consequences because of that,’ James A. Diossa, general treasurer of Rhode Island, whose pension fund is a co-lead plaintiff in the case, said in a statement. A spokeswoman for the bank said the agreement resolves a lawsuit ‘involving the company and several former executives and a director, who have not been with the company for several years. While we disagree with the allegations in this case, we are pleased to have resolved this matter.’” THE WALL STREET JOURNAL

 

Shake Shack Comes Under Activist Investor Attack

Engaged Capital seeks to buoy Shake Shack’s sinking shares by appointing three new board seats.

 

“Activist investor Engaged Capital is planning to run a proxy fight for three board seats at high-end burger chain Shake Shack, according to people familiar with the matter…Its shares have been cut nearly in half from an early-2021 high—even after rallying more than 50% this year—as inflation pressures have led some customers to pull back on spending and compressed margins. Shake Shack has also struggled to bring back lunchtime diners in bigger cities as fewer people commute to offices daily.” THE WALL STREET JOURNAL

 

Top Developments and Trends Shaping Shareholder Activism

Check out these nine factors influencing shareholder activism in 2023.

 

“Following a brief decline during the pandemic, shareholder activism in the US rebounded to pre-pandemic levels in 2022 despite—or perhaps because of—volatile markets, depressed share prices and macroeconomic uncertainty. Specifically, there was an approximately 36 percent increase in activist campaigns in 2022 compared to 2021, and 2022 was the busiest year for activists since 2018…Established activists and a substantial number of new entrants to the market are pursuing an increased number of campaigns focused on ESG and on corporate strategies and operations. Conversely, due in part to the decline in the overall M&A market, there has been a decrease in the number of campaigns focused on M&A, as well as on capital allocation” HARVARD LAW SCHOOL FORUM ON CORPORATE GOVERNANCE

 

How Boards are Responding to ESG Pressures From Many Sides

As the Biden Administration pushes hard on ESG commitments, boards must navigate increased scrutiny.

 

“The legislative kerfuffle around ESG has been brewing for years, with actions swinging drastically depending on which party is in charge. Under the Trump administration, the U.S. left the Paris climate agreement. Just a few years later, under Biden, the Inflation Reduction Act was signed into law, billed as the most consequential climate legislation in U.S. history owing to tax credits and incentives meant to help companies address climate change. On the state level, Florida is leading the charge with 18 other states in a movement against ESG investing…In recent years, shareholders, consumers, and employees have pushed companies to address larger societal issues. This movement accelerated in the wake of the 2007–08 financial crisis, when governance changes became a key focus.” FORTUNE

 

Why the Audit Committee Needs a Strong Read on ESG 

What does the Audit Committee have to do with ESG? Plenty.

 

“Even though oversight for ESG tends to fall primarily with the nominating and governance committee, or in some cases across multiple committees, the role of the audit committee will continue to grow in importance, especially as formal disclosure requirements increase.” CORPORATE SECRETARY 

 

Introducing Google Public Sector’s New Board

Almost a year after announcing its foray into government service, Google has a Public Sector Board.

 

“Eleven months after Google bet big on its ability to serve government customers with a new division—Google Public Sector—the new, independent subsidiary on Wednesday announced its board of directors…Board members will weigh in on leadership and financial decisions, potential mergers and acquisitions, debt structure and perform other traditional functions, but Goldfein said they’ll also have significant input on matters of policy, such as how the company applies artificial intelligence principles to the market moving forward.” NEXTGOV 

    Seat at the Table

    • Powersports platform RumbleOn elects to its board Steven Pully, Founding Partner of investment firm Speyside Partners

    • Fluid management firm Graco appoints to its board Heather Anfang, Senior Vice President and General Manager of U.S. Dairy Foods at Land O’ Lakes

    • Holding company BankUnited welcomes to its board Dr. Germaine Smith-Baugh, President and CEO of non-profit Urban League of Broward County

    • Building products company Fortune Brands Innovations adds to its board Amee Chande, former Chief Commercial Officer at autonomous driving company Waymo

    • Digital quality firm Applause elects to its board Danielle Lee, President of Warner Music Artist & Fan Experiences

    • Satellite communications company Iridium Communications appoints to its board Jacqueline Yeaney, former Executive Vice President and Chief Marketing Officer of data visualization company Tableau Software

    • Micro-acoustic microphones company Knowles welcomes to its board Erania Brackett, Senior Vice President and Head of ESG for dental products manufacturer Dentsply Sirona

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    About Boardspan
    Boardspan is the leading provider of digital governance solutions for boards across all sectors. Our cloud-based assessments, benchmarking analytics and governance education programs complement our board search and advisory services to deliver a holistic approach to governance. Boards of all sizes and stages rely on Boardspan to deliver analytics, insights and outcomes that improve their effectiveness and performance. Clients include KKR, The Kellogg Foundation, Ingersoll Rand, Farfetch, McAfee, Beyond Meat, Box, e.l.f. Beauty, Satellite Healthcare and the U.S. Olympic & Paralympic Committee.

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